10 ways you can repurpose content
If keyword search volumes for "repurposed content" have been increasing over the last twelve months, it means people are looking at repurposing their content more closely. Broadly speaking of course.
It's something we help our clients with at Waves Connects. From turning blogs into social content or more specifically, turning conference recordings or interviews into highlights, blogs, social media posts and more - we do it all!
What are the benefits of repurposed content?
There are many benefits to repurposing your content. First of all, you don't have to think of new things to say every five minutes. You can take that one article and turn it into 20+ pieces of content. This is ideal for businesses who don't have the time or resources to constantly come up with new ideas.
Repurposing content also allows you to reach a wider audience.
Not everyone consumes content in the same way - some prefer videos, while others prefer reading articles and others enjoy a podcast.
By repurposing your content into different formats, you are able to cater to these different preferences and reach a wider audience OR, you can take snippets of your content and hyper focus on one particular audience type, or... Ideal Customer Profile.
Another benefit of repurposing content is improved SEO.
Google loves fresh content, and by repurposing your existing content into new formats, you are essentially creating fresh content without having to come up with entirely new ideas. This can help boost your search engine rankings and drive more traffic to your website.
So, what do you do with repurposed content?
Blog Post Series: Break down the conference recording into sections, each dealing with a separate topic, and write a blog post about each one. This will not only increase your content output but also allow you to delve deeper into each topic. For example, "Key Takeaways from [Conference Name]: Part 1 - The Future of AI"
Highlight Reel Video: Create a short highlight reel video featuring the best moments or key takeaways from a session. It could, for example, be the 3 main points or takeaways from a session that you want to share, to drive your attendees to see more. This is perfect for sharing on social media platforms like LinkedIn, Instagram or X and can entice viewers to watch the full recording.
Infographic: Extract data or statistics discussed in the conference and create an engaging infographic. This visual content can be shared across various platforms. For example, "The State of Digital Marketing: Insights from [Conference Name]"
Podcast Episode: Convert the audio from the conference into a podcast episode. This is ideal for those who prefer listening over reading or watching. You can also include commentary or additional insights that weren't in the original conference, but essentially you're just using the video recording in a new format. simples.
Social Media Posts: Create a series of social media posts highlighting key points from the conference. Use engaging captions and relevant hashtags to increase visibility. Don't forget to include a CTA directing followers to the full conference recording. Have a look at some of our 2023 conference content examples here.
Webinar: Use the conference recording as a basis for a webinar where you dive deeper into the topics covered. This could be especially useful for a B2B audience looking for more detailed information.
LinkedIn Article: Write an in-depth LinkedIn article discussing the main points from the conference. This is a great way to reach a professional audience and establish thought leadership.
Email Newsletter: Include a summary or key takeaways from the conference in your email newsletter. Provide a link to the full recording for those interested in learning more.
E-book: Compile the insights from the conference into an e-book. This can be a comprehensive guide on the subject matter discussed at the conference, providing value to your audience and establishing your brand as an expert.
Quizzes or Surveys: Create interactive content like quizzes or surveys based on the conference topics. This can engage your audience in a fun way, while also providing you with valuable data about their interests and knowledge level.
We think there are more ways to repurpose content than we could ever list, but these are just some ideas to get you started. What about you? What have you been doing to repurpose your content?
Don't let your old content gather virtual dust. If you need help maximising the reach of your content, we at Waves Connects are here to help.
Contact us for a consultation and let's see how we can repurpose your existing content for maximum impact.