Growth with Content: Wave Connects and Grip
Case Study - Grip
In a world where change is the only constant, there's a force that remains ever so consistent and powerful - waves.
Like the rhythm of the ocean, Waves Connects has been creating ripples of content for events and exhibtions companies, backed up by 20 years of experience in the industry, gently nudging businesses towards stronger connections and greater growth through powerful content.
Grip renews contract with Waves Connects
Matt Coyne of Waves Connects caught up with Hew Leith, VP of Marketing at Grip, to reflect on a triumphant year of collaboration.
The past 12 months have been a testament to enduring success and growth that can be acheived when powerful experienced content creation, meets innovative strategy and delivery.
Hew, and the team at Grip, have once again put their trust in Waves Connects, renewing their contract after a great year of collaboration, eager for another wave of results with Waves Connects.
Reflecting on our initial collaboration, what were your key goals and how has our content service propelled you towards achieving them over the past year?
While Grip has lots of subject matter experts who work in the company, we always want more. Matt is the perfect addition to our internal team, helping us get even closer to our ideal customer profile. Leveraging his network and deep industry knowledge allows us to put out content that really resonates with our prospects and customers.
Read our 2023 article on the power of working together with external subject matter experts.
Could you spotlight any specific content or posts we've created that notably boosted your business or resonated exceptionally well with your audience?
We’ve had fantastic engagement stats for our content. I believe that is a result of having Matt who has over two decades of experience in the events industry. His understanding our customer pains and gains means he can write content that delivers unique insights to our ideal customer profile. This is not something you can do with an intern and some internet searches. Our customers are smart and would see straight though an author who isn’t a domain expert.
In the wake of our collaboaritive content creation, have you noticed a distinct growth in website traffic, engagement, or conversions linked to the content we've crafted together?
Our web traffic is at a record high, 30% up year-on-year. A lot of this can be attributed to our blog which gets lots of engagement with the right prospects.
As we gear up for another exciting year of content creation, what were the decisive factors that inspired you to ride the wave with Waves Connects for another year?
The sign of a good product or service is when you want to keep using it. This is definitely the case with Wave Connects. Matt brings a creative enthusiasm and deep industry knowledge, which is extremely rare.
You can read more about how to select the right partner for your business in our 2023 article.
About Waves Connects
Waves Connects helps events and exhibition businesses by crafting captivating content that builds relationships and generates leads. In a digital world hungry for engaging narratives, we help tell your story by crafting captivating blogs, articles, website copy and social media content.
We amplify your narrative and make waves with your audience. For help creating your own waves with content, get in touch today.
About Grip
Grip is an award-winning AI-powered event platform, built for meetings and matchmaking. Featuring a class-leading mobile app, Grip helps event organizers increase attendee engagement, lead generation and revenue.
To find out more about Grip head over to grip.events
