How we delivered a case study in 24 hours for Explori
Case Study - Explori
If you're like most Marketing professionals, writing copy is not your forte. And even if it is, you still have better things to do with your time than banging out new copy all day long.
That's where Waves Connects comes in - with our content creation skills, we can help you write high-converting copy quickly and easily, without sacrificing quality or readability.
And that's just what we did recently for the events industry research business, Explori, in which we share an overview of how we worked with them below to create a series of case studies.
The Brief
It was pretty simple really, but sometimes all you need is a few words to spark ideas and set the tone. Explori's brief to us was simple but clear: "We want a case study that shows how we helped support our clients' business."
The Content
The Explori team provided a video interview with their client which we were able to transcribe to get a clear view of how the process works from start to finish, and of course any highlights that might have arisen along the way for the client.
When creating this style of content for clients, we love video interviews as you can really understand the emotion of the client and their experience, so it's important that we're able to turn these into a written case study for clients. You can't help but be entranced by their passion through an interview, which you wouldn’t get purely through a transcription.
Once we had the interview transcribed, we went to work pulling out key information to create the outline for the case study, generating headlines for key sections and fine-tuning the copy until we had our first draft of the case study.
The Process
Behind the scenes, we went to work digging through Explori's existing content - their blog, website copy, and even old case studies - gathering all the facts we needed to get a clear understanding of how Explori has historically helped their clients and to understand the tone of voice they typically use.
Client Quotes
A case study doesn't amount to much without quotes from the client about their experience working with Explori. We pulled out recommended testimonials from the customer to use throughout the case study, and the Explori team were grateful for the chosen words, which they could then use in their own marketing and promotion of the case study.
Not letting this case study go without our own client quote, Katie Whatley, Group Head of Marketing at Explori said of our copywriting service "Matt turned around a fantastic article that needed very few tweaks from us to be able to then share it with our clients and prospects. We’re already looking forward to working with Waves Connects on more content in the future."
Creating additional content
Not content with delivering a finished case study for the Explori team to share across their networks, we created a series of social messages and summaries that would save Katie and the team time coming up with their own messages and keep the content rolling out across social media.
We find it so much easier to create multiple touchpoints from the same content, meaning we can create a lot more high-quality content in a fraction of the time. And for you, it means that the ROI on your content creation is significantly higher.
We create content, so you don't have to
As Katie mentioned "Working with Waves Connects, we knew that we'd be able to create high-quality and engaging copy quickly. As it turned out, our expectations were exceeded - in just 24 hours, Waves Connects was able to create a detailed case study that showcased how we helped one of our clients achieve success!"
At Waves Connects, we pride ourselves on our ability to produce high-quality content quickly and efficiently. Whether you need a blog post, an article, or even a case study as we did for Explori, our experience can get the job done quickly and easily - without sacrificing quality or readability.
So if you're looking for help with your content marketing efforts, look no further than Waves Connects!
“Case studies are an important tool in helping us demonstrate our experience to our prospective clients. Unfortunately, time is always a challenge and we needed support with getting the copy over the line. Matt quickly understood the brief and within 24 hours was able to turn around exactly what we needed with very few tweaks from us. We’re already looking forward to working with Waves Connects on more content in the future.”
The Results
In the end, it took just 24 hours for us to create a detailed case study that expertly showcased how Explori helped one of its clients achieve success.
The client was thrilled with the finished piece, and thanks to our ability to leverage their existing content into something new, they now have an asset that will continue to work for them long into the future.
Katie Whatley, Group Head of Marketing at Explori said of our copywriting service "Case studies are an important tool in helping us demonstrate our experience to our prospective clients. Unfortunately, time is always a challenge and we needed support with getting the copy over the line. Matt quickly understood the brief and within 24 hours was able to turn around exactly what we needed with very few tweaks from us. We’re already looking forward to working with Waves Connects on more content in the future."