Capitalizing Hashtags: Why It's Important for Readability and Search
When using hashtags in your content, it is important to capitalize each word for readability and clarity.
People often scan social media posts quickly, so having easily readable hashtags will help them comprehend the message more effectively without them skipping it completely. By capitalizing the words in your hashtag, you make it easier for readers to understand what it means without having to decipher a long string of lowercase letters.
Capitalization helps readability
Capitalizing the words in hashtags is important for both readability and search purposes.
Doing this will help make your content more accessible to readers (people) but also screen readers as they are more likely to also say each word correctly as opposed to trying to work out a long jumbled string of letters as one word.
Some of my dyslexic friends, as I've discovered, find it really hard to read and follow certain hashtags when they're not capitalized. I never really knew it was an issue until I got pulled up on it a couple of weeks ago from a good friend and thought this would be helpful advice to share with everyone.
For example #ImGoodAtWritingContent although long-winded, is much easier to read than #imgoodatwritingcontent.
Capitalization helps make your content more accessible.
Capitalization and Search Optimization
Although not a key influencer in search engine optimization, capitalizing hashtags does allow users to find your content more easily.
When someone searches for a hashtag, the words within that hashtag need to be spelled correctly in order for them to retrieve accurate results. Capitalizing the words in your hashtags will avoid spelling mistakes and ensure more people can find your related content more easily.
Whilst not crucial to SEO, you can think of your hashtag as a keyword, and capitalizing each word within the hashtag, can help in a small way to broader search engine optimization.
But, the key thing I learned, is that capitalizing your hashtags will help in readability. And this makes your content more accessible to a wider audience.
So, next time you're crafting a post, hashtag or comment - be sure to capitalize those words!