Christine Martin - Live

Something I learned the the most through lockdown is that I love talking to people. Partly because it was taken away from us so abruptly (well, the in-person part anyway) but also because you can learn so much when you listen, which is why I had started the Waves Connects Content Podcast in the first place.

That's why I've started my Ripple Effect series of super short interviews recently, where I interview experts in different areas of events, exhibitions and marketing, to help share their insights with you.

I'm really excited to launch the first of a series of shorts from my chat with Christine Martin, co-founder of The Pragmatiko Partnership this week. She's always been an inspiration for me and someone who I had the absolutely pleasure of working with at GES.

I loved my conversation with Christine and I've been thinking about her insights in ever since—not just her advice on understanding customer behaviour, but also the constantly testing and refining the content we produce, to suit the market you're targeting.

New episode goes live on here this week - you can watch it now on YouTube or listen in to the shorts whenever you want.

I hope you learn as much as I do from this awesome women on our Ripple Effect series of interviews here.

#events #marketing #content #TheRippleEffect