Create more content from one article
Unlocking the Limitless Potential of Your Content
Content creation is often thought of as a tedious, limited process – but what if it could be limitless?
What if you had one article that you could use to create infinite pieces of content?
From social posts to infographics, LinkedIn posts to Twitter threads, audio sound bites to videos and full podcast series – you name it, it can all be done from that one article!
In my daily blog post today, we'll explore the many possibilities of content creation and how you can take advantage of them.
How to Maximize One Piece of Content for Maximum Impact
In a rapidly changing digital landscape, content is king. With limitless possibilities for how to share and repurpose content, it can often be difficult to know where to start.
But with one piece of content, you can create infinite variations that can make a big impact on your marketing strategy.
I'm going to use the example of a case study and how it can be transformed into a variety of different pieces of content. Have a look at our 2023 Article on Circular Conference Content to see what you can do specifically with your speakers content.
Get your content ready
The first step is to ensure your main article is ready. Filled with quality content, targeted to your audience, and engaging to read.
Once you have this done, you can move on to producing an array of different variations that will help boost your content marketing strategy.
Social media posts
The simplest way to repurpose a piece of content is by creating social media posts summarizing the main points of your case study in an eye-catching way.
A few creative Tweets or Instagram captions are enough to draw attention and lead people back to your main article or case study. Consider adding quotes from the article or breaking down key points into concise posts that will grab followers’ attention.
Focus on where your audience sits, and work the content to the relevant platform.
Infographics
Infographics are still an excellent way to present data or key points from your article in an easy-to-digest format that packs a visual punch!
An infographic allows people to quickly grasp the main points you want them to take away from the original source material without having to read through every word. It's great for time-crunched content consumers!
Here’s an infographic I created for this article if you want to see how easy it is!
LinkedIn Post
LinkedIn is more than just a place for job seekers and networking contacts; it’s also an effective platform for B2B marketing.
Whether you post an update with a link back to the article or create a thread discussing key points raised in the original source material, LinkedIn is sure to gain you some new readership and engagement with other professionals in your field.
Audio Sound Bites & Video Clips
Audio sound bites and video clips have become increasingly popular ways of engaging audiences with compelling stories or useful advice taken from articles and case studies.
People are engaged in watching quick video clips (with captions), watch videos on YouTube, or listen in on live streams than they are to read long blog posts as they can consume them on the go, so these types of media can be incredibly effective when it comes to drawing attention and sparking conversation around important topics covered in your source material.
Email Subject Lines & Newsletter Content
Email subject lines give you the perfect opportunity for crafting creative titles that pique people’s interest enough for them to open up the email and click through onto your website or landing page – where they can access even more information about whatever topic was discussed in the original article!
Newsletter content is also great because you can use snippets from the same piece of content several times over in that one or series of emails if necessary; this allows readers who may have missed out on any previous communication about it, another chance at finding out what they need!
Twitter Threads
When it comes to Twitter, threads are a great way of conveying a lot of information in bite-sized chunks.
Create an attention-grabbing headline and then break down some key points from the article or case study into tweets that can easily be read together in sequence – adding visuals, like charts or images, make the whole thread even more engaging.
By using the same source material for a variety of different pieces of content, you can create an effective and powerful marketing strategy that ensures your message is heard loud and clear!
Launch a podcast
If you have a series of content that could be interesting to your audience, you can launch a podcast to keep them engaged.
A lot of groundwork needs to be done to ensure producing a podcast for your event adds value to your followers, but enables them to listen to informative content wherever they go.
You can take snippets from your events article and use this in a special episode of your podcast and then promote it across more channels yet again!
Do more with less
One piece of content has so much potential when it comes to creating unique pieces that captivate audiences across multiple platforms – all while highlighting its primary message throughout each medium!
By taking full advantage of this fact, event marketers can maximize their efforts by transforming one article into social posts, infographics, audio sound bites, video clips, email subject lines and more - helping them reach new heights online!