Event engagement for attendees

Maximizing Event Engagement: Proven Strategies from Industry Leaders


This year's Event Tech Live brought together leaders in event organizations to showcase and discuss their strategies for engaging event attendees year-round.

From interactive technology to data and artificial intelligence, the event industry is a hotbed of creativity for those willing to invest time and resources into seizing endless engagement possibilities.

Through this blog, you can watch the full video recap of the session, an insightful conversation between Jo Tyler of Raccoon Media Group, Alison Church of Easyfairs, Duncan Macowan of Fespa, hosted by me, Matt Coyne of Waves Connects, and explore how they're setting the bar for event engagement.

What is this stellar lineup of event industry professionals talking about? How to maximize event engagement.

In this session, we dove into the strategies of these event industry leaders and uncover how they're leveraging technology and data to create engaging experiences for their audiences.

  • Revolutionizing B2B exhibitions: leveraging digital for event growth

  • How to monetize your website and build a thriving online community.

  • Transforming the Fespa community: Unveiling our digital federation

  • Engaging members: strategies for building a strong association community

  • Building engaged communities: Exploring the power of micro-tribes

  • The ultimate guide to building engaged communities at events

  • Unlocking revenue opportunities with podcasts and data access

  • How to use data and technology to drive event success

  • Building vertical commerce communities: overcoming challenges and driving revenue.

  • How to boost business growth with supplier membership

  • Why LinkedIn groups are dead: building communities beyond LinkedIn

  • Building a professional community vs. social networking on LinkedIn

  • Transform your content creation process with AI tools

  • Benefits, implementation, and policy: the key to effective technology use.

  • Building trust: the future of social media platforms

  • Building a thriving community: strategies, tips, and objectives.

Watch the full session below:

The ever-evolving art of event engagement

Event engagement is as much an art as it is a science. It demands constant innovation, adaptability, and a deep understanding of human psychology. By learning from the industry's leaders, adopting a strategic approach to technology, and placing a premium on personalization, you can take your event engagement to new heights.

As you embark on your next event planning journey, remember that the ultimate goal is to create lasting and meaningful memories for your attendees. With the right mix of creativity, technology, and data-driven insights, you can ensure your event is an immersive, interactive, and unforgettable experience for all who participate. This dedication to excellence will set your event apart and keep attendees coming back year after year.


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