Time-Crunched Valuable Content
Creating content can be a daunting task, especially if you feel like you don't have enough time to build on your content marketing strategy.
If you're working in the events industry, chances are you've heard the phrase "time crunched content" before and you've probably experienced the same problem as the title suggests... "I don't have enough time to create content."
It's a term used to describe the challenge of creating content that is both high-quality and timely. So how can you create valuable content in a timely manner that works for your events audience and to your marketing strategy? With a little planning and creativity, it's possible to create content that is both informative and engaging.
Here are some of our tips to help you grow your content calendar and in content creation:
1. Plan Ahead
The best way to create time-crunched content is to plan ahead. By creating a content calendar, you can map out what you want to write about and when you want to write it. This will help you stay organized and on track but also have key topics in mind when you're out and about at events, seeking inspiration.
2. Be Creative
When you're short on time, it's important to be creative with your content. Think about ways to repurpose existing content or create new content that is shorter and more concise. For example, instead of writing a long blog post, you could create an infographic or a short video. The key is to be creative and think outside the box. Can you relate what you saw on your morning commute to a topic affecting your industry right now?
3. Keep It Simple
When you're short on time, it's also important to keep your content simple. Don't try to cram too much information into one piece of content. Instead, focus on one main idea and make sure your content is clear and easy to understand. I created this content online and in under 500 words.
4. Use your speakers
We've talked about this in our guide to event content monetisation (download it here). Your speakers are a great resource for content, whether it be blog posts, social media posts or even quotes or videos. If you have a strong line-up of speakers, make sure to utilise them and their knowledge to create time-crunched content that is both high-quality and informative.
5. Be Flexible
Finally, be flexible with your content. If you're finding yourself short on time, don't be afraid to change your plans. Sometimes the best content is the content that you didn't plan on creating. So if you find yourself in a time crunch, be flexible and go with the flow.
If you're short on time, there are still ways to create informative and engaging content. By planning ahead, being creative, and keeping it simple, you can produce time-crunched content that works for your audience. If you're really stuck or want to shoot the breeze about your content plans, get in touch with Matt at Waves Connects today.