Humanizing Storytelling in the AI Age

Standing out in the World of Automation and AI: The Importance of Authenticity in Storytelling

In today's world of rapid technological advancement, automation and AI are becoming increasingly prevalent in most industries, including marketing and storytelling. I'm just going to put it out there now that no, this isn't another blog about AI and why you should use it to make you millions, but rather, how you could be more authentic with what you do generate...now back to the story.

While these tools can certainly help generate content and streamline processes, they often lack the authenticity and human touch that makes a story truly compelling - they're very close to being so real that you couldn't detect it being AI, but...

This raises the question - how can we maintain authenticity in storytelling and stand out in a world of automation and AI?

One answer lies in the power of interview-based storytelling and the ability to ask engaging questions. Through this, we can showcase the unique perspectives and experiences that make our stories truly authentic.

Interview-based storytelling

Interview-based storytelling is a powerful tool for creating authentic content.

Through interviews, we can gain first-hand insights, opinions, and experiences from real people. In contrast to generic, AI-generated content, an interview can capture the nuances and details of a person's story, providing a deeper, more vivid picture of their experience.

By asking engaging questions and delving into their responses, we can uncover unexpected insights, uncovering some of the most profound moments of their journey. Indeed, the art of the interview is in the ability to draw out a person's story in a way that is engaging and authentic.

As someone who has interviewed many a person over the last two decades including Sir Ranulph Fiennes, Ben Fogle and Julia Bradbury (yep, I just name-dropped ya), we must be attentive to our guests responses, riffing off of what they say, dive deep into exciting facts or anecdotes that they relay.

We must be willing to listen actively and engage dynamically, drawing our guests deeper into their experiences and the heart of their stories.

Interviews and Case Studies

This is something we do a lot for clients - we interview our clients, interview their clients and turn these interviews into compelling and authentic content helping tell our customers journey through interviews and case studies.

We often turn these into detailed, in-depth stories that illustrate the challenges our clients faced, how they overcame them, and why their product or service can benefit potential customers.

Now this is a shameless plug, but if you’d like to read our 2023 Case Study with Grip and how we create authentic content together, drawing on 20 years of event industry experience - read it here.

Case studies with real people can showcase the unique experiences and insights that make your brand, product or event stand out and are a great way of showcasing the customer journey. By conducting interviews with key clients, speakers or other guests, you can capture moments that truly resonate with your audience, delivering vivid, authentic accounts of events and experiences that leave a lasting impression.

This can be incredibly powerful in helping to showcase your product, service or event in its best light, while also providing potential customers with real, tangible evidence of what you do.

While automation and AI can assist in creating supporting content such as transcripts, outlines, and summaries, they cannot replace the power of the human touch in storytelling.

Engaging with guests emphatically, asking thought-provoking questions, and being present and engaged while recording these conversations is key to creating compelling content.

Embracing Authentic Storytelling in the AI Era

In the world of automation and AI, where generic content is becoming increasingly prevalent, the ability to tell authentic stories is more critical than ever.

Through the careful use of interview-based storytelling, we can showcase the humanity and unique perspectives that make our stories truly stand out. By engaging actively with guests and asking meaningful questions, we can dive deeper into individual experiences, delivering authentic accounts that resonate with our audience.

In short, the art of the interview is a powerful and essential tool for marketers seeking to make an impact in this rapidly changing digital world.

If you need help telling your story, interviewing your clients or creating case studies, please get in touch. Here at Waves Connects, we would be happy to help you create meaningful content that stands out from the crowd! hello@wavesconnects.com