Why Content Creation is Vital for
Why Content Creation is Vital for Your Event Marketing Strategy
Event marketing is a complex undertaking that requires careful planning and execution. There are a lot of moving parts, and if even one element is overlooked, it can scuttle the whole operation.
That's why it's so important to have a comprehensive event marketing strategy that takes into account all of the different elements that go into making an event successful.
And one of the most important elements of any event marketing strategy is content creation.
Here's a look at five benefits of content creation for your event marketing efforts:
1. Content Creation Boosts Event Discovery
If you want people to know about your event, you need to make sure your content is discoverable. That means creating content with the right keywords and tagging so that it shows up in search engine results when people are looking for information about events in your industry or niche. It also means promoting your content on social media and other channels where your target audience hangs out online.
2. Content Helps You Build Excitement for Your Event
Content can also be used to generate excitement for your event before it even happens. By creating strategic pieces like teasers, previews, and announcements, you can drum up interest and get people pumped for what's to come. Better still, if you use some of the tips from our content monetisation guide (available here), you can use your speakers to generate greater relevant content and engagement.
3. Content Keeps Your Event Top of Mind
Even after your event is over, content can help keep it top of mind with attendees and non-attendees alike. By creating post-event wrap-ups, recaps, photo galleries, and other types of post-event content, you can stay in front of your audience and continue to generate leads long after your event has ended. You don't have to leave it all to one two minute video show wrap either - create longtail content from all of your inspiring sessions, speakers and even your exhibitor or sponsors own summaries of the event.
4. Content Helps You Showcase Your Speakers and Sponsors
If you want people to attend your event, you need to give them a reason to believe that it will be worth their time and money. One way to do that is by featuring high-profile speakers and sponsors on your website and in your promotional materials. But simply listing their names isn't enough; you need to create content that showcases their expertise and highlights why they're worth checking out at your event. If you need a hand with this, get in touch as we have a circular content economy matrix that can turn this into an easy reality for you.
5. Content Can Help You Drive Event Sales
Finally, content can be used as a tool to drive ticket sales for your event or create more exhibitor and sponsor opportunities. By creating targeted landing pages with copy that speaks directly to the needs of your audience, you can increase conversions and get more people registered for your event.
If you're creating content that your audience is engaging with, why not approach your exhibitors to see if they'll sponsor what you've created? You've got a great audience that's interating, this is a real opportunity for your sponsors to get involve and you boost digital revenues.
In summary, there are endless benefits to incorporating content creation into your event marketing strategy—benefits that extend well beyond the day of the event itself. If you want your event to be a success, give Waves Connects a call and we can start brainstorming ways that you can use content to achieve all of your marketing goals—from boosting discovery to driving sales—and watch as attendance (and ROI) starts pouring in.
Drop us an email and see how we can help deliver your content goals.
Read our blog on “4 ways to engage with content before the big day” here.