Time to learn, time to play

Jan 4

I’m your host Matt Coyne and today we’re in conversation with Tim Manning, executive producer from Jack Morton Worldwide and lecturer at Instituto Marangoni discussing the future of brand strategy post covid and what we can learn from the corporate space to evolve our industry.

I first met Tim at Event Tech Live and the Facetime Exhibitor Masterclasses a few years ago when we were in conversation about the similarities and maybe also disparities between events and the retail space, so I’m really looking forward to chatting about what else we could learn to engage our audiences of the future in my conversation with Tim.

To give you a little bit of a background on Tim, he delivers magic moments through customer journeys, experiences and storytelling drawn from years of experience delivering to clients including the United Nations, Formula one and five star hotels to name but a few. Listen to the podcast to learn a little more about Tim.

We discuss

A fresh perspective on how we curate and create great experiences for delegates and brands
How we’ve all been schooled over the last 12 months…and that’s a good thing! We need to continue to learn to evolve. Few of us know the perfect formulae for success in virtual or hybrid, so we need to continue to learn.
Understanding and bringing psychology into events to really understand consumer behavior
Where are we going next? How to answer the question of on demand versus live
How do you really get to the bottom of a client brief – how do you really understand their strategy?

Finally we asked Tim what we (people) can do to help us look at what’s next.

“Ask yourself what you stand for. Be specific. Does that rock my world and do I have passion for it? If so, dive into it and remind you where your true north is. With everything you do, is it helping you move to where you want to go?”

There were a number of references mentioned in this episode, so please do see various links below.

Miro.com https://miro.com/

Mural.co https://www.mural.co/

Intrado https://www.intrado.com/en

ON24 https://www.on24.com/

Withoutfail Podcast https://gimletmedia.com/shows/without-fail

User Journeys:

- Uxpressia https://uxpressia.com/

- Lucid chart https://www.lucidchart.com/

Thaler and Sunstein, Nudge https://en.wikipedia.org/wiki/Nudge_(book)

Cialdini, Influence https://www.influenceatwork.com/principles-of-persuasion/

Daniel Kahnemen on Sam Harris Waking Up podcast https://samharris.org/podcasts/150-map-misunderstanding/

Daniel Ariely, unpredictably irrational on You Tube https://www.youtube.com/watch?v=wfcro5iM5vw