AI & the Human Touch
The Human Touch in AI and Repurposing Event Content
As content creators at Waves Connects, we're constantly looking for ways to make event content stand out and resonate with event audiences.
One effective strategy to maximize the impact of our efforts is repurposing content.
However, merely recycling old content isn't enough. It requires a human touch, a keen eye for detail, and a swift yet careful execution.
This is where the interplay between artificial intelligence (AI) and human creativity comes into the picture, something that we specialise in here at Waves Connects.
The Power of Repurposed Content
Repurposing content is not about rehashing old ideas. Instead, it's about breathing new life into existing content, reshaping it to fit different platforms and resonate with diverse audiences. For instance, a webinar can be transformed into a series of blog posts, an infographic, or a podcast episode and is something we regularly do for our clients.
This strategy extends the lifespan of your content, allowing your valuable insights to reach a wider audience and perhaps even more importantly it boosts your SEO, increases your online visibility, and fortifies your brand's authority in your industry.
The Role of AI in Content Repurposing
Artificial intelligence has revolutionized the way we create and distribute content. It can automate tedious tasks, provide data-driven insights, and even generate content. However, AI is not here to replace humans but to empower them.
AI tools can help identify which content pieces have the most potential for repurposing based on engagement metrics and they can help in transcribing conference sessions to within 99.9% accuracy - saving valuable time. They can also assist in segmenting your audience, enabling you to tailor your repurposed content to different demographics effectively.
While AI excels in automating processes and many other areas, it lacks the human touch – the ability to understand nuances, evoke emotions, and tell compelling stories - yet.
The Human Touch in AI
This is where the human touch comes into play. While AI provides the groundwork, humans infuse the creativity, empathy, and strategic thinking necessary to transform old content into something fresh and engaging. We also use human experiences to make content more relevant to specific audiences, making sure it resonates with them.
Humans can understand the context better, interpret the tone and sentiment of the content, and adjust it to resonate with the audience's emotions. They can weave stories that touch hearts, spark discussions, and inspire action – something that AI, in its current state, cannot fully achieve.
The combination of technology and creativity is a powerful one, allowing us to create content that stands out from the crowd. At Waves Connects, our team leverages their experience in AI, storytelling, and audience engagement to repurpose event content into something truly unique.
Combining AI and the Human Touch for Effective Content Repurposing
The key to effective content repurposing lies in the harmonious blend of AI's efficiency and human creativity.
AI tools streamline the process, providing valuable insights and automating repetitive tasks. On the other hand, humans bring the emotional intelligence and creative flair, ensuring the repurposed content is not only factual and informative but also engaging and relatable.
Have a look at some of our work here
Repurposing content - a potent strategy
Repurposing content is a potent strategy to maximize your content marketing efforts.
However, it requires more than just rehashing old materials. It calls for a human touch complemented by the power of AI – a collaboration that guarantees impactful and engaging content that resonates with your audience.
Whether you're planning to repurpose your content in-house or considering partnering with a content delivery service like Waves Connects, remember that the perfect blend of AI efficiency and human creativity is your ticket to success.
Drop us a line hello@wavesconnects.com