5 Steps to repurposing content
Repurposing Content: A Simple, Yet Effective Approach
In today's digital age, content is king.
But with the constant demand for new content, it can be challenging to keep up.
This is where repurposing content comes into play with a combination of AI technology and the human touch, to create efficient, fresh and engaging content.
It allows you to maximize the value of your existing content by transforming it into various formats.
Here's a simple step-by-step guide to our process of repurposing content.
Step 1: Review and Transcribe Your Session Video
The first step in our content repurposing strategy involves reviewing and transcribing your session video. This process is crucial as it ensures we capture every single detail from your original content. We meticulously review through the session, making corrections to the text to ensure accuracy.
Step 2: Summarise the Content
Once the transcription is complete, the next step is to summarise the content into 4 or 5 bullet points. Each session is unique, and this is where our human touch comes in handy. We carefully sift through the transcript, picking out key points that best represent the essence of your session.
Step 3: Create Short Clips
We take short clips from the full session and turn them into social clips including captions, which are perfect for sharing on LinkedIn, TikTok or Instagram, for example.
They are bite-sized, engaging, and easily consumable, making them an excellent way to reach your audience and pique their interest. We also provide engaging copy to run alongside the clip.
Step 4: Create a Summary Article
Finally, we create a summary article from your transcript for the full session.
This isn't just a straightforward conversion from video to text. We go the extra mile to humanize the output ensuring the article is not only accurate but also resonates with your audience.
We strive to add genuine purpose and meaning, transforming the raw information into a compelling narrative for your audience.
Step 5: Optimize the Content for Search Engines
In order to maximize the reach of your content, it's important to ensure that it is optimized for search engines, so if you have a key word document or SEO strategy you are able to share, we can help ensure the outputs are aligned with your SEO strategy to optimize visibility.
The Human Touch
Repurposing content is an effective way to extend the life of your existing content and reach a wider audience. It involves a human touch, attention to detail, and a fast and efficient turn around.
You and your team can use our steps to help repurpose your own content, or, you can engage with Waves Connects for fast, effective content delivery.
So, if you're looking for ways to make the most out of your content, consider repurposing - get in touch hello@wavesconnects.com
Examples of Repurposed Conference Content
Below you can find a few examples of repurposed content that we have created for our clients.