Circular Conference Content
Circular content is the future of event marketing. It provides a more efficient way to reach and engage potential attendees, drive registration and increase sponsorship opportunities.
Why circular content is the future of event marketing
If you're like most event professionals, you're always looking for new and innovative ways to market your event, product or service that saves both time and money.
Circular content allows you to repurpose existing assets and strategically distribute them across multiple channels in order to maximize their reach and effectiveness. This allows you to create an ongoing conversation with your audience throughout the entire length of your event or campaign.
What is circular content?
Circular content is a type of content that can be repurposed in multiple ways to drive an action.
You could record an interview with a speaker and turn that into an article, create social media posts across all channels for the interview and article, and then turn that into an email.
The opportunities to then repurpose the content at a later date are endless.
Not only is this type of content more engaging and authentic, but it also saves you time and money. Instead of creating separate pieces of content for each platform, you can create one piece of content and then repurpose it in multiple ways.
The basic pillars of circular content
Interview
Vod/Podcast
Written Content: Articles / Blogs
Email Content
Social Content
Creating more content from less at the source takes less time, saves you money and drives business outcomes.
Benefits of circular content
You may have an ultimate goal in mind and it's likely one of the following: increase awareness, increase registrations and deliver additional revenue. Circular content can help.
Increased Registrations
Creating content specifically from your speakers, means you have all verticals of your audience covered when it comes to content. Use this content to drive registrations and ticket sales!
Increase Engagement
When you share conference content year-round, you create more opportunities for people to engage with your event. By repurposing content into different formats, you make it easier for people to consume and share which leads to greater overall engagement.
More opportunities to sell
Guess what comes with more visibility? More sponsorship opportunities for your brands or exhibitors, gaining them more year-round visibility. Top speakers attract top sponsors.
Improved SEO
As conference content is typically relevant and keyword-rich, it can help improve your websites SEO.
Greater Reach
When you have a wealth of content to share, you can reach new audiences. For example, targeting verticals in your sector with specific speaker content.
Save time and money
Creating circular content is not only more effective but also much more cost-effective.
By repurposing existing assets into new pieces of content you save time, money and resources that can be put toward other areas of your event marketing strategy that need your focus.
Creating circular conference content is a great way to be more efficient with your event content marketing strategies and ultimately engage your audience, increase registration and drive sponsorship revenues.
Circular content is a great way to increase engagement with your event and help differentiate it from your competitors by creating more compelling content.
If you're looking to do more with less - drop us a line. We're experienced hosts, podcasters, interviewers and copywriters. hello@wavesconnects.com