Maximize your ROI from Events Content

Unlock the ultimate value of your event content by doubling your ROI game! Discover how to rock💥your time investment and make waves 🌊of revenue with your content.

Unleash the full potential of your events with ROI-boosting content.

Dive into a world of content marketing to leave a lasting impression on attendees, sponsors, and stakeholders. Watch your brand awareness soar as you create and share engaging content across multiple channels, including blog posts, social media, email newsletters, videos, podcasts, and webinars.

By tailoring content to your target audience's interests (use your speakers!), you'll drive more registrations, boost conversions, and forge strong relationships with your community that lead to a greater return on investment for your events.

Elevate your impact and reap the rewards with a power-packed content marketing strategy! 🚀💡💥

Return on Time with Content

The common problem when creating content is "I don't have enough time!" I've been there with my own marketing team in the past. There never seemed to be enough hours in the day to create content for your campaigns.

That's where services like that we're providing in partnership with Tembo Content Plus can really benefit event organisers and specifically marketing and content teams. With a fairly quick turn around, we can provide you with skilled content professionals to help you create, manage and optimise your content for your next event.

We'll take your speaking sessions, for example, and turn those into articles, social content and even video assets if suitable, for you to use in your campaigns. This way, you don't have to spend endless hours trying to figure out the best content strategy or the time it takes to create and deliver each piece of content. Instead, it's an effective way to leverage external resources so that your team can focus on more doing what they do best - creating exceptional event experiences.

Creating multiple strands of content from one source (your speakers - read our blog here), can help you reach new markets with low budget impact and drive event registrations. Depending on your levels of engagement, it may help highlight an area of your event that otherwise would have gone unnoticed.

Generate Revenue from Content

There are many opportunities to generate additional revenue from content you produce. Here's a simple selection that could get your sales team ready to start approaching their clients today.

Sponsored Articles and Blogs

Pretty obvious right? But what if you told your prospective sponsor or exhibitor that you have a planned campaign around a given subject, including expert speakers inputting to the content pieces, and that you'll be creating a range of engaging content assets around this to promote the event and subject matter?

If you can share with them a schedule, the target audience, the platforms it will be placed along with the potential reach of each piece of content, suddenly you have a compelling story to go back to potential events sponsors with.

Your sponsors receive added exposure on the build up to the event which drives interest, brand recognition and attraction to their name and visiting them at your event.

Sponsored Email Campaigns

If you have a schedule of content for your upcoming visitor comm campaigns, beyond VisProm1 Vis Prom 2 and so on... and instead of just asking "do you want a banner ad" you could be charging for featured placements within the email around specific areas of interest.

You could map your premium content to your exhibitors offering and give them a chance to feature their product or services in the email along with other content of relevance.

Vodcasts or Podcasts

Online content consumption is up...of course it is, we live in a more connected world now then we ever did before, and the appetite to hear people's stories, experiences or expert opinion is at an all-time high.

For people walking to work, going for a run, sitting on their exercise bike, plugging into an interesting and relevant podcast for example, is a great way to not only digest content by the individual, but to get your partners brand literally in the ears of your guests.

If you can create the right kind of content to match the interests of your guests and audience, it could be a great way for you to generate additional revenue by charging for podcasts or vodcasts spots which include audio / video adverts from your partners.

Social Media Promotions

If you have a social media following, someone somewhere, will want to promote to your audience.

Even if it's only 100 followers, if they're engaged and of the right audience, you could be in a great position to drive revenue through social media promotions.

The importance here though, is to not get all spammy. Follow up your content promotions with genuine social commentary or shares that your audience could find helpful, engaging, funny, or educational.

If one of your sponsors loves posting content, then create something special for them and feature it across all your channels or get them to do a "takeover" one day. This could be a great way to ensure they're getting maximum exposure when people are engaging with your event content.

Customized Content Campaigns

Your exhibitors and sponsors are at the heart of your industry. They likely have a finger on the pulse of what is happening, where the innovation lies and where the next big thing is going to be.

If they don't have their own content teams, you could work together to deliver custom content campaigns that are tailored to their product or services, for use in your and their own marketing channels. This could include whitepapers and articles based upon an area of expertise from your speakers, interviews with key industry players or overviews on the latest innovations to impact your sector. 

Everyone has a story to tell, some just need assistance in telling it and scheduling it to an engaged audience.

ROI on Event Content

Through one article, you're generating over 20 pieces of potential content. A single article can be transformed into a series of blog posts, tweets, Instagram stories or posts, Facebook posts and so on. Plus you have the opportunity to package everything in email campaigns with banners and content from your exhibitors and sponsors.

You're also generating an archive of content which you can use to promote future events throughout the year.

Not only are you efficiently creating content to give a better ROI on its creation, you're also driving revenue opportunities through your content promotion .