Utilizing interviews as a source of fresh, relevant, and engaging content
Interviews are one of the most powerful ways to provide fresh and engaging content for events. With Tembo Content Plus, you can use this technique to create interesting pieces of content that will keep your audience engaged and drive registrations for your event.
From capturing insights from speakers to crafting meaningful conversations, conducting interviews with your speakers can help you generate over 20 different forms of content to drive engagement with your potential event audiences.
Create Fresh Engaging Content that drives registrations
Interviews are an effective way to create fresh, relevant, and engaging content for events. By connecting speakers with the audience, interviews give event organizers the opportunity to create stimulating conversations that will help engage their audiences before, during, and after events.
Your subject matter experts, your event speakers, will likely be talking about "on-trend" subjects within your industry, and they may be able to provide valuable insights into topics that will spark your audienceโs interests. Not only may this generate registrations for your event, if your audience knows a little bit more about the subject you are sharing on stage, they are more likely to also attend your next event.
A boost for your SEO
Unlock the secret sauce to boosting your SEO with an updated content plan.
By utilizing your speakers with pre-event interviews to produce fresh, engaging content for your audience, you can watch your SEO rankings rise. ๐
As your speakers will be talking about trends in your industry, they are likely to be talking about popular search terms and if not verbatim, you can certainly weave these into your written content post-interview.
This can be used to target potential event audiences that you possibly had nothing to reach before, increase website visits, and drive registrations for your events.
Leverage Tembo Content Plus to capture insights from speakers and use these interviews as content pieces that will help engage your audience and get the most out of your events!
Different types of content that you can generate from interviews with your event speakers
The different types of content that you can generate from conducting interviews with your event speakers are limitless but could include: blog posts, podcasts, eBooks or guides, webinars, video and audio files, infographics, email newsletters, social media messages/posts, presentations and more.
Using a service like Tembo Content Plus (from TEMBO Ltd), together with Waves Connects, we can use these interviews, transcriptions, and subsequent content to build buzz around your event, and showcase the expertise of your speakers and the topics that will be discussed on stage.
Depending on the type of interview conducted and the format used, these pieces of content can be used to create a buzz prior to the event to generate interest, during the event to let visitors know what's up next and post-event to begin to drive 365 engagement with your event community.
Tips for creating successful interview-based content for events
When it comes to crafting meaningful conversations with industry experts, there are a few tips you can use to ensure the most out of your content. The good thing is, if you use Tembo Content Plus, we do all of this hard work for you.
The crucial element to conducting good interviews is being prepared.
Research your speakers โ Get to know what topics they are discussing and make sure you ask questions that will lead to valuable insights and discussion.
Have an interview plan/schedule โ Make sure you have an idea of what topics you want to discuss or a brief of their speaking session so you know what is relevant to engage.
Ask the right questions โ Maybe an obvious one, but make sure your questions are open-ended and not just โyesโ or โnoโ answers. Avoid asking leading questions and make sure you ask a few follow-up questions to get more information from the speaker.
Have an understanding of the format โ Depending on what type of content you are creating, having an understanding of how the interview will work is key. Audio podcasts? A live video interview? Having a plan and being familiar with the format can make all the difference when it comes to creating successful interviews - don't just switch everything on five minutes before and hope for the best.
Think why their content may be interesting to your audience - ask that question - it will help you understand what is relevant, what key points you can use in your content post interview, and also how you can repurpose the interview in different formats.
Ask them for a reason why an audience should attend your event, this could be a gold nugget when it comes to creating engagement on social around your event or could certainly help with "if people like me are going - I should go to"
We'll do the hard work, so you don't have to
Teaming up with Tembo Content Plus, we can take care of all the hard work for you โ from researching your speakers to conducting the interviews, creating transcripts, and building out your content post-interview.
Interviews with your event speakers are a great way to create fresh, engaging content and develop meaningful conversations that your audience will love. Leveraging Tembo Content Plus can help you make it easy to capture insights from your speakers and get the most out of both their time and your event!
Drop us a line if you'd like to learn more.