Why Your Conference Session Deserves a Second Life
In the world of event marketing, every conference session is a product of meticulous planning, thought-provoking discussions, and insightful presentations. But what happens once the session's over?
To maximize the value and impact of these sessions, it's time to give them a 'second life'.
Repurposing conference content, such as video recordings, is a powerful strategy that can extend the reach of your event, optimize SEO, increase engagement, and open up new sponsorship opportunities.
Here's why and how you should be doing it.
1. Amplify your audience reach
Not everyone can attend your conference, despite making every effort to get there.
Time constraints, budget limitations, and geographical barriers can prevent potential attendees from participating so by repurposing your conference content, you can reach these individuals in their own time and comfort - if you make it short and easily digestible with multiple formats (30-second clips, short blogs, social messages...). It allows those who missed out to still benefit from shared knowledge, thereby broadening your audience reach and potential engagement.
2. Leverage SEO Benefits
Search engines love fresh, relevant content. SEO is also the cornerstone of online visibility.
By optimizing and publishing your conference content online and turning it into blog posts, articles, short videos and even podcasts, you're providing search engines with new material to index.
This not only boosts your event's visibility but also positions you as an authority in your industry which can significantly boost your website's visibility on search engine results pages (SERP) and boost web traffic!
3. Increase Engagement
Repurposed content isn't just about replaying old sessions.
It offers an opportunity to enhance the interactivity and engagement levels around your event, year-round.
Having your conference content available in various formats can increase user engagement. For example, a video recording might resonate with one person watching TikTok on the tube, while another might prefer a written summary or an infographic on their delayed train journey home.
Offering diverse types of content caters to different learning styles and preferences, encouraging more interaction and engagement with your brand.
4. Unlock New Sponsorship Opportunities
When you repurpose conference session content, you're not just providing value to your audience; you're also creating additional sponsorship opportunities.
Sponsors are eager to align themselves with valuable, high-quality content that reaches a wide audience and with more proof metrics online, you can deliver real value and insight for your sponsors.
By offering sponsorship packages that include visibility in repurposed content, you add an extra layer of value for your sponsors and enhance their return on investment and generate year-round revenue streams for yourselves.
Watch an example of a short clip repurposed from the September 2023 conference "AI That's Shaping Tomorrows Conferences" session from Event Industry News here.
5. Boost Future Event Marketing
Your repurposed content serves as a testament to the quality and value of your events.
It's a powerful marketing tool for promoting future conferences as prospective attendees can get a taste of what to expect, while previous participants are reminded of the knowledge and connections they gained or speakers they met.
6. Data-Driven Insights for Future Content Creation
Analyzing the performance of repurposed content provides valuable insights into what resonates with your audience.
Track metrics like engagement rates, shares, and comments to understand which topics and formats are most effective. These insights inform your content strategy for future events, ensuring you deliver exactly what your audience craves.
Elevate Your Event Strategy with Repurposed Content
Repurposing conference sessions is more than just recycling content.
It's about extending the lifespan of valuable discussions and insights, reaching a wider audience, and maximizing your event's impact. Give your conference session the second life it deserves and watch the benefits unfold.
Get in touch with Matt at Waves Connects to see how we can help repurpose your conference sessions to unlock the value they truly deserve.
Life's too short for single-use content. Do more with your conference content